Since Sanderson Global belongs in a specialized niche, Murphy Consulting had to get creative and intensive with the keywords needed for Sanderson to break free from it’s rankless rut.

The first step that had to be done was to narrow down their’ audience. Using Google’s Keyword Planner tool and Google Analytics, Murphy Consulting’s team was able to filter out the unnecessary audience and decided to focus on those strategically looking for theme park contractors and consultants. These are people who build and execute and who are looking for an expert helping hand.

The first order of business was to find out the best keywords that could point to what Sanderson Global does best—helping amusement businesses get started and run perfectly after it’s built.

Once all the necessary keywords were singled out and given appropriate ranking priority, the SEO team went on to set-up the website’s SEO tools for off-page management and better tracking of technical aspects of the website including errors, missing links, and overall website health.

We then went to work with rebuilding Sanderson’s on-page SEO metrics and making sure that it adheres to Google’s standards. We enhanced the website’s services page and added relevant content that contained the necessary keywords for it to rank. We also made sure that every main page had to be optimized with the right meta tags.