Since Sanderson Global belongs in a specialized niche, Murphy Consulting had to get creative and intensive with the keywords needed for Sanderson to break free from it’s rankless rut. The first step that had to be done was to narrow down their’ audience. Using Google’s Keyword Planner tool and Google Analytics, Murphy Consulting’s team was able to filter out the unnecessary audience and decided to focus on those strategically looking for theme park contractors and consultants. These are people who build and execute and who are looking for an expert helping hand. READ MORE
