Sanderson Global is a multinational corporation, with three decades of experience in delivering high quality tourism and leisure destinations. The Sanderson Global team is led by an experienced team that draws on resources from nine locations across Asia, the Middle East, and Australia, to provide clients with value added, cost effective management, and consultancy solutions.

With projects in 28 countries worldwide, Sanderson Global has been a team member involved in delivering the regions greatest tourist attractions, including Disney Seas Tokyo, Shanghai Disney, Universal Studios Singapore, Singapore River Safari, Wet’n’Wild Water Park and Warner Bros Australia, Germany and Abu Dhabi among many other prestigious projects throughout the world.

It’s this global reach that we saw a potential for the company to expand its reach on various search engine results pages, particularly on Google. Murphy Consulting stepped in to launch a campaign that would enhance Sanderson Global’s website reach and visibility.

The first chart below shows the challenges that Murphy Consulting’s Marketing team would have to face in order to fix Sanderson Global’s SEO woes. Further analysis shows the website as having poor SEO metrics both off-page and on-page.

As we dug further, content errors and missing tags were prevalent in most (if not all) of Sanderson’s pages. Because of this, the organic positioning of the website was non-existent. The challenge here was to at least bring Sanderson to the front page while fixing errors on all the pages that needed some more SEO juice.