Murphy Consulting wanted more than search engine positioning for Sanderson Global. We went the extra mile by concentrating on driving conversions through its views. Just like how social media metrics measure success through clicks and engagement, we adapted that same thinking and applied it to the SEO campaign (with conversions as our main goal).

As of December 2019, Sanderson Global achieved the following SEO milestones:

30% increase in total website clicks
37% increase in click through rate
0% increase in cost per conversion

And of course, this all translated to a whopping 34% in conversions overall.

CLICKS

CLICK THROUGH RATE

The data speaks for itself. The work we did for Sanderson Global was challenging, but one that fueled us to do more than put them on the front page of Google. We wanted people to visit their site and turn those visitors into paying customers.