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Oct30
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Shareable Content: Stuff You Should Have to Get People Hooked

Posted By David Rivera. October 30, 2019

We’ve all been there as marketing guys. You’ve got some great stuff you need to share online so you back it up with awesome content and well-researched information. You create/write it down, publish it… and nothing happens. Your first thought would always be, “did I mess up?” Maybe, but in this case, messing up might not be on your end, but rather on the way you made your content. It’s not enough to have information and the nitty-gritty stuff on your content. Jonathan Gorham of Content Marketing Institute shares the best elements you should have on your content to make it more shareable…. READ MORE

Oct23
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The Rise of Micro-Influencers and Why You Should Be Jumping On it Now

Posted By David Rivera. October 23, 2019

No matter how you feel about them, online influencers are here to stay. You can find them everywhere, and you also buy products because of them. But with the rise of these influencers, there comes a time when oversaturation eventually creeps in. Just take a look at your Instagram feed and notice the amount of sponsored posts that alternate between organic posts from your friends. It’s annoying, isn’t it? That comes as one cost of being an influencer. There are so many people out there who do the same shit as you; so what sets you apart? If you look at… READ MORE

Oct16
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It’s All in the Metrics: Powerful Signals Your Brand Should Be Paying Attention To

Posted By David Rivera. October 16, 2019

There comes a time when a brand with massive social media following encounters a weird slump in website clicks and revenue somewhere along the way. You might have decent follower counts, but it doesn’t necessarily translate to a valuable return in terms of the results that you want for your brand’s website. This happens because you’re only focusing on the follower count and not going deep within your metrics to use it to your advantage. I’d like to call this the “surface metrics.” Yes, followers matter, but what truly speaks volumes is the way that piece of content or campaign… READ MORE

Oct09
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5 Best Instagram Content Strategies for Your Brand

Posted By Liezel Stephanie Lawagan. October 9, 2019

In almost every update, Instagram keeps getting better and better for brands. Despite a few hiccups here and there, the visual platform serves as one of the most convenient and efficient platforms to showcase your products and services. Through their screens, you can already give potential customers a taste and experience of your brand. Building your online presence on Instagram, however, isn’t an overnight job. It’s an entire process on its own of planning, creating, and observing. Just like any business deals, you’ll have to invest time, effort, and energy on it before you reap the returns. With the right… READ MORE

Sep17
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The #TagLife: Why SEO H-Tags Matter to Your Content More Than Ever

Posted By David Rivera. September 17, 2019

Content writing is an exciting and often creativity-sucking thing. It’s the best of both worlds. But in order for you to be seen with what you write, you have to know how to be visible. Optimization is always the key, especially when writing blogs and content for websites, videos, social media posts, and the like. This is where the relationship between SEO writing and content creation comes into play. For you to be able to have your piece recognized by search engines, you have to optimize the way you write. It’s not that you have to change your writing style;… READ MORE

Sep03
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The Content Marketing Lowdown: Debunking the Myths

Posted By David Rivera. September 3, 2019

“Content Marketing” is a term that can be thrown around today carelessly for people to think, “this dude sure knows his stuff!” or “what the hell is he talking about?” It’s not exactly a new idea; content marketing been around since websites became money-making generators for businesses in the eBay heydays. But here in the Philippines, content marketing is a familiar concept to digital marketing people, but not exactly so for most business owners and possible clients. You’d have to explain what content is so they can understand what you’re going to do for them. That being said, there are… READ MORE

Aug20
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Here’s Something You’ve Never Tried Before: Spotify Advertising

Posted By David Rivera. August 20, 2019

I love making playlists; adding new tunes to them until shit hits the fan and I have about one song for every day of the year. Playlists are my main thing. That being said, it’s a known fact that a lot of people use Spotify to stream music—regardless if it’s a free or premium subscription. With over 2 billion playlists worldwide, it’s easy to lose yourself in the rabbit hole of music that the music streaming platform offers. We get by during our daily commute, while working/studying, running, you name it. Now, if you’re a business seeking to expand your… READ MORE

Aug15
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Confused About Video Content? Here’s How to Come Through on Social Media

Posted By David Rivera. August 15, 2019

We all know how powerful video content is across all platforms on the internet. Social media feeds are bursting with it. YouTube, Vimeo, and other minor avenues are literally exploding with video every day. That just goes to say how your brand or business should be taking advantage of it now. Sure, you know about these videos online, how they catch your attention, how it keeps you entertained and stuck to your damn screen. But there’s a slight problem—what kind of video goes well with your brand? I mean, imagine a cake shop or restaurant doing the annoying vlogger bullshit… READ MORE

Aug05
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Dominate Instagram With These Fresh Content Strategies

Posted By David Rivera. August 5, 2019

We are in the thick of the Instagram generation. More influencers can be found on the platform, and more businesses are making the leap from Facebook to Instagram. Of course, the former owns the latter, but there’s something about using Instagram that could help you put out your best content and have the engagement that it deserves. Social Media Examiner’s Social Media Marketing Industry Report for 2018 reveals that Instagram is now second to Facebook when it comes to the top platform choice for digital marketers. It was previously on the fourth spot in 2017. This tells us that people are recognizing… READ MORE

Jul29
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Driving The Right Engagement to Your Kickass Content

Posted By David Rivera. July 29, 2019

The most frustrating thing that a content creator could ever face is the slap-down feeling of having great content with little to no engagement. You’ve got it all checked out, you have a solid piece that’s backed up by research, and it’s basically a treasure chest of good value and information. The only thing missing is the main reason why you put it out in the first place—people and views. Tom Whatley of Content Marketing Institue breaks down a couple of workable ways to have people catch on to your content. Whatley did an interview with several B2B head honchos… READ MORE

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