Even if we think of ourselves as rational and logical, the truth is human beings are slaves to emotion. Our emotions play a vital role in how people operate which is why eliciting an emotional response ought to be at the very core of all marketing and social media campaigns. When used appropriately, these emotional video marketing strategies help companies stand out in a heavily saturated market. If your campaign can appeal to an audience’s emotion, you effectively connect with your target audience. It is this connection that results in high conversion and engagement rates. But how do you create… READ MORE
If you’re a business owner who has a strong connection with local influencers, you know that blog posts are very powerful. It’s one of the best tools in a content marketing arsenal that can reach any kind of target market as it adapts their voice and thinking. That’s why blog reviews and features have worked for us since we started partnering with businesses in 2017. And with that comes the frequency of your blog posts. Most B2B studies show that publishing two to four blogs a week generates a ton in terms of traffic and conversions. Think about churning out… READ MORE
As 2020 rolls in, there’s fresh anticipation for what design would look like especially for us who live and breathe marketing and advertising. What will my clients want this time? What is something new that we can bring to the table? What are we willing to adapt to make our brand as fresh as it can be without losing our integrity? These are all valid questions. Lucky for us, design in 2020 looks to be a significant revamp and upgrade to the trends we saw in 2019. Various design firms offered their predictions for how design in 2020 will look… READ MORE
It pays to know the technical aspect of content writing, but it’s better to reinforce it with solid writing. Everyone can write, but not everyone is a writer. But at times, even writers feel like shit for a whole week and not know what to write about. That’s the dreaded plague of the creative block. Believe me, I’ve been through various bouts of this, and it sucks ass every time. I fail to see how I can write better content, despite having tons of material at my disposal. But there are always lots of ways to write better content and… READ MORE