Think you got what it takes to make it in the Digital Marketing Industry? Consider yourself lucky because you are currently basking in the glory of the digital age! That’s right; as the world moves forward, so does opportunities. It may be hardly ever heard of compared to the conventional routes of marketing, but you’d be surprised how companies lean more towards tech-savvy skills with doses of people skills and creativity. According to studies from LinkedIn pulled up by Brian Peters’ Buffer podcast, part of the ten most in-demand hard skills that companies are currently looking for is digital marketing,… READ MORE
Nothing could suck more than finding out that your content isn’t relevant anymore—on Google, that is. You’ve spent hours researching about it and making sure it hits the right notes. After some time, the fuel and hype die down and you’re left with content that’s not even seen by anyone unless you tell them to go straight to it. That’s not cool. Luckily, though, there are a few ways that you can do to bring your old content back to life. One of the most effective tactics you can use is re-optimization. Content Marketing Institue came up with three tools that you… READ MORE
There have been numerous design shifts and trends that took over marketing materials, branding strategies, and the vast art realm in the last few years. 2018 saw significant breakthroughs, and most of them went on to serve as the tentpoles of modern design. That said, Creative Bloq recently talked about their predictions for next year’s design trends. Various designers shared their thoughts on what they think design would shape up to be in 2019. With the current track of sustainable and usable design, it’s no wonder these trends would serve as catapults for creative economies and businesses. After all, the design is… READ MORE
The past years have seen a steady climb of clickbait posts and videos all over social media and various search engines. While this isn’t inherently bad, using clickbait headlines can sometimes be a hit or miss—especially when not used the right way. Although using clickbait has its noble intentions, the sole purpose of creating clickbait headlines are to effectively grab the number one currency on the internet, and that’s attention. However, clickbait headlines have been overused through the years and have now become one of the “things to avoid” items in any content creation guide. Despite this, many still use… READ MORE
This is a bit frustrating because creating content seems to be the hype these days, yet despite all the craze surrounding the “PUT OUT CONTENT OUT THERE, FAST” mentality, it’s hard to see if you’re doing the right thing or not. You’re doing everything you can to rank well, but there are also times when your process doesn’t work the way it does usually. If you’re having the same dilemma as most marketing people and content creators, Children’s Health digital marketing manager Courtney Cox (via Content Marketing Institute) revealed three key components that help Google assign the value to your content… READ MORE