Business has never bloomed like this if you looked back 20 years ago. There’s this old concept for people then where the scenario in an office set up is well-played out in their head—they’re all in their suit and ties or fancy corporate dresses working at a 9 to 5 desk. That was the dream. This still happens, though, but it’s not the dream anymore. Now, most people want to crush it and be their own bosses. Say this out loud years ago, and you’d get weird looks from your parents or even your superiors. We’re at the cusp of… READ MORE
Undeniably, whether it be on social media or other online platforms, the use of video is booming! There’s been such a massive influx of videos that it’s now threatening to take over the majority of consumer traffic in the coming years according to many surveys. Videos deliver information quickly and efficiently while still keeping the viewer’s interest intact when done right. It appeals to their senses, minds, and emotions all at the same time. Apart from that, video marketing offers a whole other world of opportunities for any business. However, like any other opportunity, this can easily backfire when not… READ MORE
Taking the lead is never easy, especially with the immense responsibilities that come along with it. There is often confusion on the difference between a boss and a leader, mostly because they’re one and the same at work. We often associate bosses to be harsh and difficult to please, but that is because for years it has been ingrained in the workplace culture that a boss has to be those things. But being “bossy” is not the same as being an effective leader. The truth is that the workplace doesn’t have to reproduce a stressful and negative energy that makes… READ MORE
A creative block is hell’s custom-made gifts to the creatives. You wake up one day, and your brain decides to quit and shut down without notice. And no matter what you eat, drink, or do, it still feels like you’re hitting the same broken switch over and over again. And we all know that it never really goes away entirely. It’s just going to be there rearing its ugly head at the most unfortunate times. But, it might not always be a bad thing. As writer and artist Amber Rae beautifully put it, “The Resistance is there, signaling how meaningful the pursuit… READ MORE
Strangely, the statement “nice guys finish last” seemed to have become a mantra to achieve the ultimate work trait model that would lead a business to success. Many see kindness as a weakness they’d prefer to cut off and replace with a string of balloons labeled with persistence, determination, firmness and the like. What they don’t see is the reach and extent that kindness can go. As VaynerMedia CEO Gary Vaynerchuk tells us, kindness is not a passive trait—it’s a massive advantage. And it’s a powerhouse practice that can do wonders when you least expect it. Kindness is the golden investment In… READ MORE
One of the easiest things to do in the world is to click the exit button on a website that’s wasting our time. It’s a miniscule action but for us content creators or general members of the online market, it’s actually an excellent everyday learning experience. We could ask ourselves “Why did I click exit?” and we could learn a few tips and tricks for our own content marketing strategies. After all, we don’t want to be on the receiving end of those exit clicks. However, some of the biggest mistakes none of us would ever want to make are… READ MORE
Earn while you sleep Location is of primary importance. It can make a big difference in terms of visibility and sales. In eCommerce, you can put up a storefront at using your own domain name and sell products anywhere in the world. The implications are more far-reaching than you might even know. eCommerce has a certain passive appeal. It is certainly possible to earn while you sleep. That is why business owners should be looking forward to incorporating technology at every turn to expand their business. A Worldwide Market The eCommerce market has rapidly increased through 2018. According to eMarketer, this year… READ MORE
What’s new in 2018 for SEO is a win for Google and its users but quite a loss for the websites in the middle. Google is now pushing for one-click search answers. And because of this, users don’t need to go into a site anymore to find the answer they’re looking for. For many search queries, Google now directly answers through answer boxes or lists. Most of the time, these eliminate the need for a website concerning those queries. This only means lesser opportunities to rank and lesser organic search traffic to come by for sites. Even if it’s not… READ MORE