We’ve talked about influencer marketing in the past. We know how it could play a massive role in brand promotion and the massive repercussions in terms of awareness. There’s no denying that influencers—love them or hate them—can be helpful to any marketing campaign, be it big or small. But as influencer marketing continues to evolve exponentially, these influencers might have found their newest match (and possible replacement)—in the form of CGI characters. Nope, you’re not misreading that, nor is this an article written in the dead of night as I muse on the darkest effects of technology and how we… READ MORE
While the COVID-19 pandemic still shows no signs of slowing down, various brands and industries are learning how to live with the virus. Months of lockdowns and quarantine have taught us to adjust to the new normal of zoom meetings, group video calls, and live events & concerts produced and broadcast from home. And it’s in these alternative forms of broadcasting that the virtual event was born—it might’ve sounded like an uncommon technique last year, and yet it’s what most people rely on for business, school, and entertainment these days. The early throes of the pandemic brought live events and… READ MORE
One thing that is inevitable in the online world is change. Information online has gone from merely sharing photos to simple updates about what’s on your mind. These eventually turned into full-blown blog sites and then vlogs for personal and business use. Since then, users and business owners alike have used these to further gain influence and earn a profit—and the competition just keeps getting more challenging. With many, most especially tech-savvy people. maximizing the use of videos and other means to catch consumers’ attention, blogs have just become a thing of the past, or so it seems. How do… READ MORE
Do you know what would be nice for businesses right now? A content marketing strategy that works seamlessly. Knowing that it would work as perfectly intended can help you sit back and focus on making it more effective, especially during these unprecedented times. There are many marketing experts who can give you a fool-proof content marketing strategy, but it sometimes gets lost in the tedious process of setting things up. And so this got us thinking, is there a simple way to get a content marketing campaign off the launchpad? Believe it or not, there is, and it’s as simple… READ MORE