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Jun10
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Where Does My Social Strategy for 2020 Go Now?

Posted By David Rivera. June 10, 2020

You probably started out this year with a rock-solid social strategy. Everything looked just right, and you were ready to crunch some numbers this year — but then a pandemic swept across the planet, bringing many businesses and industries to a standstill. We’re three months into the onset of COVID-19, with no vaccine available just yet. So before you lament the collapse of your awesome plans for social in 2020, you might want to hold off on the dramatics for a bit. There’s still a way to revive a social strategy, and it’s one that could benefit both you and… READ MORE

May27
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Your Guide to Getting Started With Social Commerce

Posted By Fiona Quinn. May 27, 2020

First things first. For you to successfully start with social commerce, you have to know how different it is with social media marketing. That way, you have a specific goal in mind. In social commerce, consumers make direct purchases through social media platforms like Facebook, Twitter, and Instagram. Social media marketing, on the other hand, is merely advertising a certain product or service which directs buyers to a specific landing page or website where they can actually make the purchase. With that in mind, let’s get into more facts. According to Business Insider, a social commerce market report in 2018… READ MORE

May13
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Instagram Hack: Best Times to Post According to Analytics

Posted By Liezel Stephanie Lawagan. May 13, 2020

If you’re looking for an answer to the question, “what is the best time to post on Instagram?” I’m telling you now, you won’t find it here. We can’t give you a concrete hour or concrete day. Why? It’s because only you can answer that question for yourself. Instagram’s algorithm has changed over the last few years. Now, the app prioritizes posts by a user’s friends and family. Businesses are being pushed down. Before, a lot of people thought these “best times to post on Instagram” can beat the algorithm. And it may have worked for some time. But, that… READ MORE

May06
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Social Media Management Strategies to Practice In the Midst of COVID-19

Posted By David Rivera. May 6, 2020

We are currently living in unprecedented times. For the past 8 weeks or so, the world has come to a grinding halt in order to curb the spread of COVID-19. Numerous industries, as well as millions of employees globally, have been badly affected by closures and downsizings. While retail and small businesses reel from the deep-seated financial effects of the coronavirus, social media stands as an essential tool to keep one’s business afloat and still deliver quality services to their clients. Now more than ever, the use of online platforms continuously helps businesses operate with reduced hours and reach as… READ MORE

Apr22
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Framing Your Marketing Messaging During the Coronavirus Pandemic

Posted By Fiona Quinn. April 22, 2020

Among the other industries, it’s the business sector that has been hit the hardest by the coronavirus pandemic. Employers have mandated their staff to work from home with reduced hours; but in worse cases, halt operations. If you have been operating remotely from home for years now, then consider yourself lucky. Whichever spectrum you belong to, one thing is for sure—business has to move on whether it’s to build brand awareness or to make a profit online. But how do you frame your marketing message amidst COVID-19 restrictions while still being relevant to what you do as a business entity?… READ MORE

Apr15
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How Can Digital Marketing Make an Impact During the Coronavirus Crisis?

Posted By Liezel Stephanie Lawagan. April 15, 2020

As the coronavirus continues its rampage around the world, whole populations are transforming in more ways than one. Given that public safety is the current top concern, the most obvious change is that more people are staying at home. And with that comes huge shifts in behavioral trends. All of us have shifted to protection mode and adjusted our lifestyles accordingly. We’ve turned to remote working arrangements, online classes, live-streamed workouts, and the like. We’ve also returned to broadcast TV and other premium media sources for immediate and credible information and updates. And when it comes to distractions and entertainment,… READ MORE

Apr03
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How Digital Agencies Can Stay In Business In a Post-Coronavirus World?

Posted By David Rivera. April 3, 2020

The threat of the coronavirus remains strong, but it doesn’t have to affect the way you operate your Digital Agency. With over a million cases confirmed worldwide as of this writing, it could be hard to think about how you can keep your digital agency afloat. There’s lots of uncertainty about every business niche, with major malls and merchandising companies shutting down indefinitely. And don’t even get us started with how COVID-19 is hitting the entertainment industry with blow after blow of shutdowns and closures. Despite that, there’s still hope for digital agencies like us. We can rise above the… READ MORE

Mar25
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Influencer Marketing Trends for 2020: Are You Jumping On It?

Posted By Fiona Quinn. March 25, 2020

Influencer Marketing is the way to go when it comes to doing sales in the digital world. With influencers who have thousands, if not millions, of followers and social media platforms readily available to everyone, users are now able to know more about goods, hotels, restaurants, other services and even buy products with just a click of a button. Influencer Marketing is what you need if you want to put your brand out there. It certainly has proved to be more than effective. But, with fake followers or inaccurate details and sometimes negative or controversial behaviors of so-called influencers lately,… READ MORE

Mar18
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Social Media Trends in 2020: What Are The Latest?

Posted By Liezel Stephanie Lawagan. March 18, 2020

One thing is for sure with social media—it will never stop evolving. Every year, there will always be a new trend. Habits change, new platforms appear, and platforms evolve. All these affect how consumers react and how brands can reach their audience. Given that, it’s more important than ever to stay up to date with these trends to understand them and to stay ahead. Doing so ensures that you have the right tools and right strategies in place to survive the competitive market. With that, let’s take a look at 2020 social media trends you need to be aware of… READ MORE

Mar11
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Twitter Conversions: Getting The Right Traffic

Posted By David Rivera. March 11, 2020

Twitter is an odd place for both casual Tweeters and businesses alike. Personally, it’s where I get relevant information for different trends every day. There’s the usual Twitterstorm of people smiting the shit out of each other, fandoms constantly raving about their favorites, political discourse that turns into a Twitter bloodbath, #FilmTwitter going at it with their top Letterboxd recommendations, and so on. It’s an interesting place for discourse of all sorts. Who says businesses can’t get what they need from Twitter? Its ad system is still a long way from becoming on par with Facebook ads, but there’s still… READ MORE

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