Facebook evolved from a simple social media networking site to a platform that proves beneficial to businesses, such as the Facebook Marketplace, Facebook Ads, Facebook Pages, and Facebook Groups. This article is mainly about how you can use a Facebook Group to create healthy engagement with your followers. What Kind of Facebook Group do You Want? Much like in a place where people hang out, people who join Facebook Groups post, comment, and act in a certain way. There has to be something common between your members that binds them together, creating that atmosphere that you want to have. Consider… READ MORE
It’s easy to throw around the phrase “offer valuable content” these days. Ask any digital marketer, and you’ll probably hear this exhaustingly. While giving value to your audience is an important aspect of any content marketing pipeline, it doesn’t always translate effectively. Sometimes, the value you’re offering remains untouched. “Hold up, I thought valuable content would help me get more audiences to convert; why are they not giving a single fuck about it?” The problem is that “valuable content” is often taken for granted and seen as a guaranteed armor of invincibility. Just because you’re writing about the best ideas… READ MORE
When you think about soda, most of you would immediately think, “Coca-Cola.” Princess characters? Disney. Phones? Apple. Samsung. Pop Queen? Beyonce. Annoying orange? Trump, and so on. The point is these things don’t only pop in your head because of their products (or even the quality of their products). You recognize them because of their relationship with their customers, what people think of them, and their reputation in the marketplace. That’s how branding works. While most people know and understand what a brand is, however, many of them don’t understand how to build one. A lot of them still get… READ MORE
Sometimes, it can be a little disturbing how much Spotify or Netflix could know you better than the people in your life, but that is excellent adaptive marketing. In today’s world, where there are so many brands marketing on so many channels, it’s now all about adapting to your customers. And it’s not just waiting around, collecting data, reviewing them, and then changing tactics to adapt to them, no. Today, it’s all about adjusting to change in real-time. That’s where adaptive marketing comes in. What is Adaptive Marketing? If you have a Spotify or Netflix account, try to recall the… READ MORE