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Is iOS 14.5 the End of the Line for Facebook Advertising?

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Should you be concerned about Apple’s iOS 14.5 update? Is it the end of the line for your precious targeted ads? The new update for iPhone and iPad has sent Facebook on an ongoing war with Apple’s privacy-focused update that intends to make the user in control of what information their device shares to various […] READ MORE

Why Social Audio Is the Next Big Thing

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Podcasts used to rule the internet audio sphere for years. It was the sole holder of the crown, the magnate that dictated the course of people’s audio listening habits apart from music. Enter Clubhouse, a genre-defining audio platform that brings the podcast experience to the social media sphere that pundits are now calling “social audio.” […] READ MORE

Valuable Content: How to Determine If It Delivers Real Value Or Not

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It’s easy to throw around the phrase “offer valuable content” these days. Ask any digital marketer, and you’ll probably hear this exhaustingly. While giving value to your audience is an important aspect of any content marketing pipeline, it doesn’t always translate effectively. Sometimes, the value you’re offering remains untouched. “Hold up, I thought valuable content […] READ MORE

Why Local SEO Matters for Your Business

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Small to medium-sized businesses are more localized than they’ve ever been. With every new venture popping up, it’s more likely to cater to its immediate locale. Before the age of thick, rectangle palm bricks, word-of-mouth was an effective way to market your local business (regardless if it’s a city or a town). But with everything […] READ MORE

CGI Virtual Influencers: What The New Trend Means for Influencer Marketing

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We’ve talked about influencer marketing in the past. We know how it could play a massive role in brand promotion and the massive repercussions in terms of awareness. There’s no denying that influencers—love them or hate them—can be helpful to any marketing campaign, be it big or small. But as influencer marketing continues to evolve […] READ MORE

The New Normal: Hosting the Perfect Virtual Event

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While the COVID-19 pandemic still shows no signs of slowing down, various brands and industries are learning how to live with the virus. Months of lockdowns and quarantine have taught us to adjust to the new normal of zoom meetings, group video calls, and live events & concerts produced and broadcast from home. And it’s […] READ MORE