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Customer-Focused Blogging: How to Plan Your Content

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If you’re a business owner who has a strong connection with local influencers, you know that blog posts are very powerful. It’s one of the best tools in a content marketing arsenal that can reach any kind of target market as it adapts their voice and thinking. That’s why blog reviews and features have worked […] READ MORE

Instagram’s War Against Like Counts: What Does It Mean For Digital Marketers?

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Instagram has always been a platform where one can measure a photo’s performance through likes. But it looks like this won’t be the case anymore, as the social media platform plans to remove the like counts completely. Public testing officially rolled out in Canada last month, and Instagram hasn’t shared an update since. Influencers and […] READ MORE

Streamlining Your Social Media Strategy Using Gary Vee’s ’79/21′ Rule

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A perfectly streamlined social media strategy makes up for a solid marketing game plan. Social media is a constantly evolving aspect of marketing and online life. And if there’s one thing that your business should be munching on, it’s this very platform. But there’s one common mistake that brands do, and that’s focusing on one […] READ MORE