Whether you need help with some web projects per month or a dedicated team of writers and developers who work directly in your systems, we can help. White Label Agencies can provide your company the boost it needs to expand and attract new customers.
A white label agency is a digital marketing firm that performs work for another digital marketing firm, with the original digital marketing firm receiving credit under its own brand name. In essence, a white label agency works in the same way as a conventional agency, but without the use of its own name.
Now, why would one agency engage another for the same purpose? It all comes down to specialization, cost-effectiveness, and speed. We broke down exactly how a white label agency helps digital agencies gain more profit.
Why Work with a White Label Agency?
White labels, like other agencies, specialize in specific areas of digital marketing, such as social media, social selling, web design, marketing automation, PPC, and SEO. They use the same technology and tools as other agencies, but at a reduced cost for better results. Work can be outsourced to a partner digital marketing agency that can manage the work that needs to be done, which is highly useful for a new business with a small team. This will free up your team’s time to focus on prospecting and other tasks such as sales nurturing and client management.
Another reason to outsource tasks to a white label agency is having to rely on a proven partner. This means that when you work with a white label agency, you take advantage of their team, their processes, and their experiences to provide a service at scale. This is why working with a white label partner allows agencies to get get a leaner, more flexible structure. Fixed costs are replaced with variable costs that scale as clients are added. Over time agencies create a leaner organization that easily adapts to changing market opportunities.
Murphy Consulting: Helping Agencies Gain More Profit through White Label Project Fulfillment
For more than a decade now, Murphy Consulting has been providing white label on-demand digital services for agency partners or marketing agencies, mostly across the U.S. As a preferred white label agency, we deliver white-label fulfillment exclusively with agency owners. Basically, it’s all white label under the agency partner’s brand.
Murphy Consulting is all about — “Our work. Your brand. You sell. We deliver.” This level of commitment encompasses the relationship. It’s simply saying, “we want to be your production force and we want to give you an alternative. We want to give you a better option versus hiring expensive in-house employees or working with unreliable freelancers.” The company was put together to work with agency owners and get the work done.
Murphy Consulting has got the connection right. We understand American culture: what is expected, the quality of work, and how communication needs to be done. We’re also in the world of working with our Filipino team in accomplishing these projects to make sure that the quality of the communication is there. On the team, we’ve got project managers, designers, programmers, marketers, people who do content, and IT people as well. It’s a whole mix of things that help contribute to the different services that we can provide for agency partners.
White Label Services We Offer
Websites
At Murphy Consulting, we do websites, both semi-custom and custom. Semi-custom means taking a theme and developing the website. Custom means designing a mock-up design, getting it approved, and building the website.
Landing Pages
Whether you’re driving traffic to a landing page and trying to convert as much traffic as possible and then getting them into an email sequence, we can help you with that.
Graphic Design
Anything that has to do with graphic design or branding work, we got your back. Whether it’s a creative design like logos or home pages, interior pages, business cards, or book covers, we do all sorts of design work.
Content Creation
If you need content written for your websites, we have content writers with excellent grammar & writing skills that can put together high-performing content for your customers.
Website Maintenance
When you have a whole bunch of customers, there are some who will need website maintenance and others who don’t. This is mostly the case with maintenance. But working with us means agency owners get a great maintenance resource where they can simply pick a maintenance package. Agency partners can easily delegate all the maintenance and hourly work.
Search Engine Optimization (SEO)
Agency owners get wholesale rates on everything SEO, from optimizing a client’s website, running a proper SEO campaign, doing a competitor analysis, and all of the other good stuff that comes with it.
Paid Ads
Murphy Consulting gets paid ads covered from Facebook ads, Google Ads, and more. This is the full campaign A-to-Z social media creation that is mostly content creating content for business pages, making sure that the content is very personable and very relatable. There is a solid process for this.
Google My Business Optimization
This is one is a huge one for markers and agency owners. If a partner agency is into GMB, Murphy Consulting has a package to suit specific needs.
How Agency Owners Gain More Profit
Digital Marketing is Murphy Consulting’s wheelhouse of expertise. Everything is on-demand project fulfillment. So if agency owners need a project completed in any of these areas, Murphy Consulting can help provide services and at the same time, gain more profit.
If an agency owner is doing SEO, for example, Murphy Consulting has packages and different types of campaigns. Since all of our packages have wholesale pricing, customers (agency owners) can mark up those prices, 100% to 200%, and sell that service profitably. In that way, it’s a win-win situation. These marked-up prices are probably going to come in lower than a lot of your competitors, at least when it comes to pricing. So, we put you in a place where you have competitive pricing, and that you get the service done. Agency owners will get stability with Murphy Consulting and it’s profitable.
Benefits of Working with Murphy Consulting
With Murphy Consulting, staffing overhead costs are practically eliminated. Production overhead costs are also kept at a minimum because we will charge you on a per-project basis with a wholesale rate. This guarantees that projects are profitable before it’s ever sold.
Another benefit is that our white label project fulfillment services are a very flexible and simple solution for agency owners. For most agencies, to be able to build and offer all of these digital services, they’ve got to hire people in-house. This involves sourcing people, interviews, training, and onboarding. This can be very expensive and can be cost-prohibitive, especially if you don’t know when your next project is coming in. So when you partner with Murphy Consulting, you don’t have to worry about hiring or sourcing talent.
With our services, you can fulfill projects on-demand with the help of a project manager. Murphy Consulting assigns a project manager that will work directly with you and take your project, complete it from A to Z and just report it back to you. You can scale accounts profitably. Whether you have one or two projects a month to outsource, or whether you have 10 or 20 projects a month to outsource, you don’t have a problem with manpower. We have enough people on our 60-person staff to be able to get these projects done for you. And we’re always hiring. We’re always training the best of the best to be able to come in and do this work for you and make sure it’s profitable.
Another huge benefit is that you open up an entire wheelhouse of services. By partnering with Murphy consulting, you can resell different digital services. Traditionally, if your thing was website development or website design, but you didn’t like website development, coding, or the aspect of putting together sites, you’re at a dead end. But now, when you work with us, you’ve got a partner that you can leverage that with and vice versa. Let’s say you like doing websites, but you don’t like doing SEO. You don’t have to turn down the customer or refer them somewhere else. You can now take on that customer because you have an umbrella of different services that you can bring to the table.
With Murphy Consulting, you have all of this talent, all of these services, and turnkey projects. “Turnkey” means that you simply order a project or accept a quote on our system. From there, the project will get done. It’s a semi-automatic process. We have automation in place, but of course, we’re all about done-for-you services. Nothing here is a press one campaign nor a cookie-cutter template. All of the work is done by hand and we have SOPs that are structured in place. If agency owners have a certain SOP and already have a process that’s tight and locked down into place, let us know. There’s a good chance that we can work with you and be flexible within your SOP.
Yet another benefit is 100% white label services. It’s all under your brand. You put your brand on it and give it to your customer. You take all the recognition. We at Murphy Consulting don’t need the recognition. What we would like to do, though, is earn your repeat business. We want to be the agency that you go to for fulfillment.
You can also get expert strategy and customer support with us. We’re very results-driven. That means that all the work we do and all of our relationships with clients depend on one thing – it’s repeat business.
Murphy Consulting: White Label Agency Fulfillment Center
One other thing that makes Murphy Consulting unique is the fact that we have been perfecting our agency fulfillment center. Here’s how it works in 3 simple steps. #1 Place an Order.
#1 Access
As soon as you open an account with us, you can get access to your fulfillment center where you can get estimates and project quotes. You can schedule an onboarding call to meet our team.
#2 Order
You can order service directly off of the system. Once you do, you’re going to get expert support. During the onboarding call, one of our professional project managers is going to work with you directly. We get to know you. We introduce the PM to your account and now we’re working together in sync. All the communication for those projects and the business we’re doing with you is all within that one account.
#3 Project Fulfillment
We’ll handle all of the production work so you can free up your time. We’ll work directly with you to help you get client approvals and quick turnaround times.
Once you try this system and you see how simple and repeatable it is. That means that you can just go in and order then the project gets complete. You can close out the project and then work on the next one.
With the plans you’re getting, all of your money’s worth, you’re getting 100% of the cashback in the form of store credits. All of the funds go directly into projects. There’s no membership fee. As soon as you’re signed up for one of our plans, you get all of the perks that come with it: the agency fulfillment center, on-demand project fulfillment, white label services, and wholesale rates. Other perks included are a reseller website, a powerful agency CRM, and all onboarding documents.
When you order a project, you don’t have to worry about gathering all the information. We supply you with an onboarding document under your brand that you can just give to your customer or you can fill it out and that way we collect all the information we need. We also have a white label portfolio and case studies, agency contracts, and a member’s learning center.
At Murphy Consulting, we don’t want to just work with you on one project. We want to work with you long-term, and that’s really where we take a lot of pride in what we do. Having worked with so many agency owners and maintained relationships now with a lot of them for 10 years, we’re still doing work for them. That’s ultimately what we’d like to do. If the relationship is working out for you, it’s working out for us.
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