In 2018, Google reported around 3000 improvements to its algorithm. As the years go by, that number hardly decreases. With thousands of updates each year, it’s easy to understand why keeping track of SEO may seem complex or even frightening for business owners.
SEO is crucial to any business, however. No business in the online world can afford to ignore it. It is essential for achieving high rankings, generating traffic, competing effectively, and maintaining an effective online presence. But what do you do when it’s not really your area of expertise or if you don’t have the budget to hire your own in-house expert for it?
White label SEO is the answer to that.
What Is White Label SEO?
White label SEO is when a third-party company or agency takes care of the SEO needs of your clients. The digital marketing agency or contractor will then add their own label to the deliverables and present it to their clients under the umbrella of their own brand. These deliverables include everything concerning SEO from keyword tracking or research and content creation to in-depth technical audits. Throughout the entire process, the white label company remains anonymous.
What are the Advantages of Using White Label SEO Services
While many businesses have started outsourcing before the pandemic, the pandemic only made more and more businesses realize the importance and advantages of delegating their services and using white label services. In the US alone, almost 68% of companies have outsourced their services. This includes SEO work.
While it may seem risky for some, outsourcing something as vital as your SEO work can have an incredible impact on your business and the productivity levels of your team. It’s not a quick win though but it’s a game definitely worth playing. Here are the advantages you can gain with white label SEO services.
SEO Expertise
One of the biggest advantages of white label SEO is having professional guidance and assistance along the way. This means you don’t have to build your SEO strategy or SEO campaign in the dark. With a team of SEO experts with you, you can also focus on the core of your business rather than get distracted with figuring out the intricacies of SEO.
Reduced Cost and Save Time
With white label SEO, you can be more cost-effective since you don’t have to hire an entire in-house SEO team. You also won’t have to spend time auditing sites, building relationships with publishers, and executing all other factors of SEO. Instead, your SEO partner will take care of it maintaining quality while you save money and time.
Keeping Up
Search engines are always evolving. With a white label SEO team behind you though, you have experts keeping an eye on any important change or opportunity that you and your clients can capitalize on. This way, you’re always caught up and will be able to avoid any pitfalls that might lower your site’s ranking. This will also help improve the quality, efficiency, and overall value of your business for long-term results.
Added Value For Clients
There is a high demand for organic search in the marketing mix and clients are always looking for partners that can help them achieve their goals in that area. With a white label SEO provider by your side, you can offer this added value to your potential clients which not only earns their patronage but also their trust in you.
Easy Expansion
With a white-label SEO partner, you can take on more clients and deliver more services without diminishing the quality of work. In addition to that, having this team of experts by your side can also help establish your reputation in the industry. This means added revenue and more opportunities for expansion over time.
What To Look For In A White Label SEO Agency
Every white label SEO service provider has its own way of doing things. In order to find the right one for your business though, you have to make sure that your goals are aligned and that you can rely on them. Here are a few things you need to look for in a partnership for maximum success.
1. Long-Term Strategy
You have to know that your white label SEO provider has the experience to provide results and not just a great marketing strategy. Experienced SEO teams monitor algorithm changes and have a general long-term strategy that can help them deal with those changes no matter how sudden it is. Not only that but you also have to make sure they can adapt quickly and effectively as to not be negatively affected by any of these changes.
Ask about their SEO process, how they’ll handle your clients, how they treat their partnerships, and documentation that proves they can handle the customers you serve.
2. History of Success With Your Types of Clients
One of the best ways to know if a white label SEO provider can work well with you is if they have a positive track record with the types of clients you service. This proves that their method of doing SEO will be beneficial for you and is effective in general. For this, look at their case studies and ask for more information about how their process would apply to your clientele.
3. Reliable Metrics and Reporting
In any service you receive in life, you’d want things to be done right. One way to assure that is through the documentation of the process and the results of each stage. Thankfully, for SEO, there are plenty of tools that can create SEO reports that will show you important metrics that will determine if a strategy was successful or if there are any actionable insights that need to be done. For your white label SEO provider, make sure that they have a transparent reporting white label dashboard for all your client campaigns.
4. Sales Support
In addition to SEO services, a good white label SEO provider would also have a sales support team ready for their clients. This team will act as an extension of your own sales team and help you seal deals. They will help you explain the SEO process, the different SEO packages, SEO plans, and pricing models to your clients.
5. Dedicated Growth Manager
One of the most important aspects of choosing a white label SEO provider is knowing you have a designated growth manager or someone you can contact on a regular basis when you want to talk about campaigns or your clients. You want to make sure that they understand your business, your industry, your clients, and your goals inside out for more effective communication.
Conclusion
The world of SEO can be tough to navigate. When you have a white label SEO company you can trust working alongside you, however, you can rest assured that you have everything you need to navigate those waters with ease. Your white label partner will help you offer more value to your clients and allow you to compete on the same playing field as many of the industry’s main players.
If you’re looking for a white label SEO team you can trust, we have one for you at Murphy Consulting. Let’s get you in the game!
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