Uptown Locators has been servicing Dallas, TX with exceptional apartment search tools and deals for many years now.

A huge majority of its clients gather value, information, and deals from their website. When people who want to experience life in Dallas look for places to live with friendly prices, they turn to Uptown Locators. The apartment locator service features a top-of-the-line website and software that runs on search-based algorithms to bring the customer favorable results regarding their Dallas apartment search.

And since Uptown Locators’ service is based on location and local information within Dallas, search engine optimization plays a vital part in making sure that they appear on search engine platforms like Google and Bing as well as local listings and Google Maps. The past three years saw the service rank high on the search engine results pages (SERPs) and gaining significant traffic from their current position on the SERPs.

It was a simple problem that needed intensive solutions. The website was fairly new when Murphy Consulting was handed the reins to work on it, so website updates on design, interface, and tools needed to be performed before we dived into its SEO campaign.

In the end, the objective was to improve Uptown Locators’ performance on search engine results pages and see to it that their clicks turn into conversions and patronizers for their apartment locator service. After all, visitors were bound to click on their website as Uptown Locators is the only locator service in the Dallas area that features a comprehensive search algorithm and follows it up with personal conversations on social media.

Over the years, Murphy Consulting had a hand in growing the potential of businesses from all niches to gather more clients and customers through social media. It’s that same expertise that the company used to leverage Uptown Locators’ search engine presence, particularly on Google.

The best way that we could leverage Uptown Locators’ exceptional service was to ensure that click through rates are increased. What Uptown Locators offer is a free tool, that’s why it’s important to leverage that advantage by getting more people to stick around and use it along with its full set of tools.

The first step that had to be done was to narrow down Uptown Locators’ audience. Using Google’s Keyword Planner tool and Google Analytics, Murphy Consulting’s social media team was able to filter out the unnecessary audience and decided to focus on those living within Dallas and its surrounding areas, while putting significant attention within its counties.

After coming up with a targeted audience list, the company needed to hit it with the right keywords for use across all types of website copy and meta tags. A high-ranking keyword needed to be embedded in all of Uptown Locators’ social mentions and blogs. Keyword Planner proved really helpful to figure the main and secondary keywords that will be used throughout Uptown Locators’ SEO campaign.

Once all the necessary keywords were singled out and given appropriate ranking priority, the SEO team went to work with installing the proper tracking codes and creating specific keywords for use in different location pages to add a little more local relevance to the website. Because of this, we were able to rise through the competition and get more visits than when we first started working on it. Most of the website’s visitors also come from the greater Dallas area, giving the free apartment locator service more reach in its direct location.

Murphy Consulting’s SEO team uses a combination of Google Analytics and Search Console to measure valuable insights that can be used to influence its content creation or overall business strategy. It’s where the team was able to gather enough ideas to make sure that Uptown Locators got the value from its visitors and the platform to get noticed on the search engine results pages.

Engagement and link clicks are one of the key indicators of a successful social media and SEO campaign. With Murphy Consulting, Uptown Locators experienced consistent growth in terms of audience engagement on social and website traffic.

As of December 2019, across Facebook and its website, Uptown Locators achieved the following milestones:

32% increase in total website audience

28% increase in total website clicks

28% increase in click through rate

And of course, this all translated to a whopping 35% in conversions overall.

Given these results, Uptown Locators were able to service more clients and provide affordable and beautiful apartments to those who used their free apartment locator service. Not only did they have the right tool in their arsenal, but also the powerful word-of-mouth campaign that was sparked after Murphy Consulting worked on their SEO campaign.

Now, Uptown Locators maintains a steady first-page spot on Google’s SERPs and continues to serve Dallas customers with their free locator service.