A huge majority of its clients gather value, information, and deals from their website. When people who want to experience life in Dallas look for places to live with friendly prices, they turn to AOK Apartment Locators. The apartment locator service features a top-of-the-line website and software that runs on search-based algorithms to bring the customer favorable results regarding their Dallas apartment search.

AOK Apartment Locators’ owner, Kim Shufelt, wanted to maximize their visibility on Google’s search engine results pages. After all, they offer a groundbreaking locator service that’s completely free of charge.

Upon analysis, the website had poorly and dated meta tags as well as analytics codes that needed to be brought up to speed. Murphy Consulting was brought in to streamline their SEO campaign as well as making sure that their on-site operations will run according to Google’s standards. And since Shufelt also manages its sister website, Uptown Locators, she wanted to make sure that the main site was running smoothly and easily searchable on Google.

The main goal of AOK Apartment Locators’ SEO campaign was to improve their search engine rankings and to boost their organic traffic without even going into pay-per-click campaigns just yet. Organic conversions were the determining factor of the campaign’s success, and Murphy Consulting was tasked with a challenge that’s right up our ally.

As with every SEO campaign, Murphy Consulting went to work with the best relevant keywords that could deliver them that coveted 1st page organic ranking on Google.

The thing about Murphy Consulting’s SEO team is that they never miss the important details—both on page and off-page. Every keyword matters. Every tag matters. Tracking codes are always implemented in a way that will not interfere with Google Analytics’ and Search Console’s native metrics.

And with the site’s dated SEO tactics, Murphy Consulting also had a hand in improving site speed, fixed indexing issues, and implemented Breadcrumb fixes. By doing so, AOK Apartment Locators’ website was able to hit all the marks that Google wanted it to have for it to rank organically.

Currently, the keywords that point to AOK Apartment Locators are the same keywords that were optimized in terms of blog and content creation, the revamping of their locations pages, and making pages with low word count better-looking and easier to read with relevant content.

Murphy Consulting’s SEO team uses a combination of Google Analytics and Search Console to measure valuable insights that can be used to influence its content creation or overall business strategy. It’s where the team was able to gather enough ideas to make sure that AOK Apartment Locators got the value from its visitors and the platform to get noticed on the search engine results pages.

Since partnering with Murphy Consulting for their SEO campaigns in 2016, AOK Apartment Locators saw significant growth in website views and conversions. The company was able to overcome the struggles of ranking organically and locally, with more and more prospective clients reaching out to them on their website and on social media.

As of December 2019, AOK Apartment Locators continues to achieve the following milestones:

25% increase in total website audience

30% increase in total website clicks

36% increase in click through rate

472 total website sessions

672 total monthly visits

424 total monthly page views per area

And of course, this all boils down to an impressive 35% in conversions overall.

AOK Apartment Locators’ impressive apartment search service helped a lot of professionals and families looking to thrive in Dallas. Now that they’re easily searchable on Google, it’s not too hard for them to extend this awesome free service to more clients outside the greater Dallas area.