When you think about soda, most of you would immediately think, “Coca-Cola.” Princess characters? Disney. Phones? Apple. Samsung. Pop Queen? Beyonce. Annoying orange? Trump, and so on. The point is these things don’t only pop in your head because of their products (or even the quality of their products). You recognize them because of their […] READ MORE
How to Build a Powerful Social Media Team
Some time ago, many business owners would have laughed at the idea of paying a social media team to maintain their brand’s social profiles. Some of them probably would have scoffed and maybe even said, “My child could do that!” Look who’s laughing now. These days, companies—whether big or small—recognize that social media is vital […] READ MORE
Adaptive Marketing: Keeping Up With Industry & Social Change
Sometimes, it can be a little disturbing how much Spotify or Netflix could know you better than the people in your life, but that is excellent adaptive marketing. In today’s world, where there are so many brands marketing on so many channels, it’s now all about adapting to your customers. And it’s not just waiting […] READ MORE
It’s Time to Get Into Twitch Marketing
We’ve all been hearing about this rising platform called Twitch. If you’re wondering what the hell is it, you’re not alone. Know though, that you’re on the right track. Owned by Amazon, Twitch has risen to become the home of a booming community filled with millions of enthusiastic active daily users. Simply put, it’s an […] READ MORE
Boosting Your Game on Instagram Stories
Whenever I open Instagram, I find myself automatically heading for the Stories first. It’s always that and then the feed and then more Instagram Stories. And I’m sure I’m not the only one. The thing is, unlike your usual Instagram post, Stories give you that genuine sense of catching up with people or brands you […] READ MORE
Using Pinterest as a Sales-Generating Platform for Businesses
Pinterest doesn’t immediately come to mind when it comes to sales, but it should. To many, Pinterest is the go-to platform for building dream boards and looking for inspiration. It’s like a new way of flipping through magazines. The platform, however, makes the process of tagging or bookmarking the ideas you’re interested in whether it […] READ MORE





