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Working With Content Creators: 5 Things You Need to Know

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Content creators are hot right now, and they’re getting a lot hotter by the day. These days, people are getting tired of content that merely exists for contents’ sake. They spend a few minutes watching, reading, but then what? Now, people are looking for content that is “useful”—those that either educate or entertain. From fitness […] READ MORE

Stop Pitting Traditional Media & Social Media Against Each Other

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These days, we no longer look at a TV commercial and think, “Wow, that product looks great, and it must be since they say it is on TV.” Instead, if something catches our eye, we go online, read reviews about the product, look for real-life pictures, watch how other people use them, and so on. […] READ MORE

How To Generate Leads From Instagram

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Instagram may be the 5th largest social network with over 1.2 billion active users; however, a significant number of businesses struggle to draw in leads on the platform. In fact, most social marketers won’t even think if it’s possible to generate leads on Instagram. Just because it sounds unconventional, doesn’t mean it won’t work. Like […] READ MORE

There’s No Such Thing as a “Social Media Guru”

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When I think of the word “guru,” I think of a spiritual teacher, or yoga, or meditation. Never in the world does my brain put “guru” and “social media” in one phrase. And yet, unlike Gretchen Wieners’ “fetch” in Mean Girls, the term “social media guru” has actually caught on (between the two, we’d rather […] READ MORE

Level Up Your 2021 Social Media Game With These New Tips

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2021 is not the year for predictions. As we’ve seen with the past year, nothing is certain, and forecasts can quickly go to waste in a snap. Still, all marketers need to get ahead of the year is to make plans that they can actually see working. So, instead of the usual yearly predictions of […] READ MORE