Social media feeds used to be where all the action is at. But with the rise of Instagram Stories and Facebook’s “My Day” feature, business-to-consumer interaction has never been this personal. In a modern social media strategy, using Stories must be a part of that framework. According to research by Block Party, “over 1.12 billion accounts […] READ MORE
Keep SEO Metrics In Mind, but Don’t be Afraid to Break Through Its Boundaries
This is a bit frustrating because creating content seems to be the hype these days, yet despite all the craze surrounding the “PUT OUT CONTENT OUT THERE, FAST” mentality, it’s hard to see if you’re doing the right thing or not. You’re doing everything you can to rank well, but there are also times when […] READ MORE
How To Effectively Scale a Rock-Solid Social Media Channel Plan
Algorithms are the blood that runs through all social media channels. It’s what makes us appear relevant, and what decides which content to show up and how the engagement should go. Though different from paid or sponsored posts, algorithms help make the experience in a specific platform worth it. Algorithm updates happen regularly, and these […] READ MORE
Setting Up Your Launchpad to Business Success
Business has never bloomed like this if you looked back 20 years ago. There’s this old concept for people then where the scenario in an office set up is well-played out in their head—they’re all in their suit and ties or fancy corporate dresses working at a 9 to 5 desk. That was the dream. […] READ MORE
How To Make Sure Video Content Will Work Wonders for a Campaign
Undeniably, whether it be on social media or other online platforms, the use of video is booming! There’s been such a massive influx of videos that it’s now threatening to take over the majority of consumer traffic in the coming years according to many surveys. Videos deliver information quickly and efficiently while still keeping the […] READ MORE
The Best Traits That Separate a Leader From a Boss
Taking the lead is never easy, especially with the immense responsibilities that come along with it. There is often confusion on the difference between a boss and a leader, mostly because they’re one and the same at work. We often associate bosses to be harsh and difficult to please, but that is because for years […] READ MORE





